Thursday, July 22, 2010

Deculture award 2010 goes to Brew Dog!

My blog may focus heavily on video games and movies but when I say we celebrate the deculture of the 21st century, well this is what I'm talking about! Now this is DECULTCHA!
Don't ask me, I haven't the slightest F'n idea!

"At BrewDog we want to push the boundaries and challenge people’s perceptions about what beer is and how it can be enjoyed. We ultimately want to show people that there is an alternative to the mainstream, generic beers and make other people as passionate about craft beer as we are. We have pushed the limits of beers in many directions, ultra hoppy low abv beers (such as Nanny State), Islay Barrel Aged Stouts, Ageing IPAs on the Ocean and doing off the wall collaborations.
In true BrewDog fashion we've torn up convention, blurred distinctions and pushed brewing and beer packaging to its absolute limits. This beer is an audacious blend of eccentricity, artistry and rebellion; changing the general perception of beer one stuffed animal at a time.

The impact of The End of History is a perfect conceptual marriage between art, taxidermy and craft brewing. The bottles are at once beautiful and disturbing – they disrupt conventions and break taboos, just like the beer they hold within them."

The End of History from BrewDog on Vimeo.